Our Mission and Vision

Our Mission: To improve climate, health and equity by accelerating the switch from gasoline vehicles to clean, zero-emission alternatives. Our goal is to end the gasoline era by spurring adoption of clean mobility and phasing out sales of new gasoline and diesel vehicles by 2030.

Coltura’s vision is that no new gasoline-powered vehicles are sold after 2030, and the United States is gasoline-free by 2040. To achieve this vision, Coltura is working to spur a no-gasoline movement to change policy and culture around gasoline use.

Methods

Policy: We are pursuing state policy to phase out gasoline- and diesel-powered vehicles, and require that all new vehicles sold starting in 2030 be clean, zero-emissions vehicles. We are currently focusing on California and Washington. Phasing out gasoline vehicles in those states will blaze the path for other states and the entire country to transition to clean alternatives.

We are spearheading a new and powerful coalition called Yes Clean Cars, and leading the campaign to accelerate the transition away from gasoline use.

Culture:  Coltura is changing the cultural meaning of gasoline and leading the no-gasoline movement. Just as the no-smoking movement highlighted the dangers of second-hand smoke, the no-gasoline movement raises awareness of the health, climate and equity impacts of gasoline and diesel use, and mobilizes opposition to gasoline and demand for a new, clean standard.

We are telling the unseen story of gasoline through art and other media. We are also unifying government, business and community leaders around a goal of promptly ending gasoline’s use. We are developing compelling narratives about the harms of gasoline, the benefits of clean alternatives, and the pathways to make the switch--and inspiring leaders to advance them.

Why Gasoline?

Stopping gasoline use is the most effective way to address air pollution and climate change.

Emissions from gasoline vehicles are the single largest contributor to air pollution in the US, causing 58,000 premature deaths per year. Risks are highest for disadvantaged communities of color, children and those living near busy roads or commuting in traffic.

The transportation sector is also the single biggest source of carbon emissions in the US, accounting for 32% of our carbon footprint.

Americans spend billions of dollars per year on gasoline to power their vehicles, much of which goes to OPEC countries instead of into our own economy.

Although the adverse health, climate and economic impacts from gasoline are enormous and there are now viable alternatives, 99% of vehicles in the U.S. are gas-powered.  Stopping gasoline use will improve our health and climate, reduce our dependency on foreign oil, result in savings particularly for disadvantaged families, and boost the American economy and create jobs.

Why Gasoline Phase-Outs?

Phasing out gasoline-powered vehicles is a concept that the public can understand, and aims squarely at the desired end result.

Phase-out policy provides certainty that stakeholders such as governments, automakers, utilities and Community Choice Aggregations, investors and property owners can make decisions around. Absence of a required phaseout creates uncertainty around if or when gasoline will be supplanted, and this uncertainty slows investment in clean mobility and encourages further investment in the oil industry.

Also, phaseouts are an emerging international standard. Most of Western Europe and India are already on record in favor of phaseouts, and China expected to announce one shortly. As transportation increases as a percentage of CO2 emissions, phaseouts are seen as a key strategy to reduce emissions in this area. Jurisdictions that don’t keep up with this standard are likely to be left behind.

Why Coltura?

Coltura was the first organization to call out gasoline consumption as undesirable and anti-social -- a bad habit that people concerned about health and climate change should avoid.

Coltura’s unique focus on changing the cultural acceptability of gasoline through art, social media and grassroots political action is starting new conversations, impacting hearts and minds, and galvanizing support for policies to end gasoline use by: 

  • Unifying government, business and community leaders around a goal of promptly ending gasoline’s use

  • Advancing state laws and regulations to phase out sales of new gasoline passenger vehicles and public fleets by 2030

  • Developing compelling narratives about the harms of gasoline, the benefits of clean alternatives, and the pathways to make the switch--and inspiring leaders to advance these narratives

  • Changing the culture around the acceptability of gasoline through media and art

Coltura's name is a mashup of CO2 and culture, and reflects its desire to conjure a cultural movement away from gasoline.