Our Mission

Coltura accelerates America's transition away from gasoline use.  Our goal is to phase out sales of new gasoline vehicles in certain states by 2030, and across the U.S. by 2040.



Policy: We are pursuing state legislative and regulatory avenues to achieve a ban on sales of new gasoline vehicles in certain states after 2030. Our current legislative focus is on California and Washington state -- enacting a gas ban in those states will blaze the path for other states and the entire country to phase out gasoline.

In furtherance of this effort we are bringing together diverse stakeholder groups in a new and powerful coalition to create political opposition to gasoline, and leading advocacy campaigns to enable an accelerated transition away from gas vehicles.


Art and social media: The social acceptability of gasoline is declining as better alternatives to gasoline use advance. Coltura is accelerating this trend by changing the cultural meaning of gasoline, and creating an anti-gasoline movement. We foster intolerance of gasoline's adverse effects on human health and the environment. Through art and social media, we are changing the culture around gasoline.

We use art to make gasoline visible and present; to illuminate how we use, depend on, think and feel about it, how we pollute with it, how we are psychologically captive to it. We use the receptiveness created by art to educate and motivate people to stop using gasoline and to become activists for the anti-gas cause.

Why Gasoline?

Reducing gasoline use is one of the most effective ways to address air pollution and climate change.

Emissions from gasoline vehicles are the single largest contributor to air pollution in the US, causing 53,000 premature deaths per year. Risks are highest for children and those living near busy roads or commuting in traffic.

The transportation sector is also the single biggest source of carbon emissions in the US, accounting for 32% of our carbon footprint.

Americans spend billions of dollars per year on gasoline to power their vehicles, much of which goes to OPEC countries instead of into our own economy.

Although the adverse health, climate and economic impacts from gasoline are enormous and there are now viable alternatives, 99% of Americans continue to drive gas vehicles.  Breaking the American addiction to gasoline, including switching from gasoline to electricity as a fuel, will improve our health and climate, reduce our dependency on foreign oil, boost the American economy and create jobs.

Why Coltura?

Before Coltura, few if any organizations sought to redefine gas consumption as undesirable and anti-social -- something that people concerned about health, air pollution and climate change will seek to avoid. Coltura’s unique focus on changing the culture around the acceptability of gasoline through art, social media and grassroots political action is starting new conversations and impacting hearts and minds. Coltura makes its case while maintaining a positive, non-accusatory, humorous and artistically interesting outlook.  

The Coltura name is an amalgam of Co2 and Culture, and reflects its desire to conjure a cultural movement away from gasoline.